Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology

Pixalate's new audit tool helps buyers prevent wasted ad spend, with 17% of SCOs failing verification, leading to a 32% higher IVT rate.

The tool allows buyers to detect and eliminate invalid traffic, unauthorized sellers, redundant supply paths, and app/domain spoofing through detailed validation & verification reasons.

Read at Exchangewire