The ongoing revolution of live sports broadcasts is facing significant challenges as unofficial streaming channels gain popularity, leading to frustrations among leagues attempting to reclaim their ratings.
Despite frustrations with unofficial channels, marketers may find opportunities in shifting viewer habits that disrupt traditional revenue streams, especially in sports broadcasting.
AI-generated websites are surging in the advertising landscape, complicating media buying as a large percentage of ads are being directed to these untrustworthy sites.
While Google's dynamic exclusion list offers some control, media buyers face enormous challenges manually blocking numerous problematic sites stemming from the proliferation of low-quality, AI-generated platforms.
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