"Five days compressed into five minutes. Six weeks into six days. These aren't marginal improvements. They're what happens when marketing organizations remove the structural barriers that prevent talented people from acting at the speed of customer behavior. As Peter Drucker, the father of modern management, warned in "Managing in Turbulent Times," "The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic." Markets are volatile. Customer behavior shifts in real time. Channels are always on."
"This wasn't a talent problem. When insights live with analysts, creative execution lives with designers and activation depends on engineers; value is lost in the handoffs. Decisions slow. Context degrades. Moments pass. Drucker warned against this fragmentation. He believed knowledge workers needed both clarity of purpose and freedom of action. Positionless Marketing removes the structural barriers that prevent that freedom."
Organizational structure constrains performance more than individual capability, causing smart people to underperform when trapped in siloed systems. Fragmented ownership of insights, creative execution, and activation creates handoffs that slow decisions, degrade context, and cause missed opportunities. Marketing organizations that operate with structures designed for a slower world pay the cost in missed moments as customer behavior shifts in real time. Consolidating customer data and removing structural barriers enables teams to act at customer speed, compressing planning cycles and enabling faster orchestration and moment-based campaign execution through Positionless Marketing.
Read at MarTech
Unable to calculate read time
Collection
[
|
...
]