#agile-marketing

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Marketing
fromThe Drum
1 week ago

Pepsi's VP marketing says 'start backwards' to create ads fit for modern culture

Pepsi uses social listening and a "culture in, brand out" approach to identify cultural moments first, then rapidly create brand-aligned, agile marketing responses.
Marketing
fromMarTech
1 month ago

What they don't teach you about marketing at Harvard Business School: Being positionless | MarTech

Positionless Marketing empowers one marketer to own insight-to-measurement, collapsing handoffs so speed, accountability, and immediate action improve retention outcomes.
Growth hacking
fromForbes
2 months ago

The End Of Year-Long Campaigns: How AI-Powered Micro Battles Win In Real Time

Marketing teams must treat annual plans as scaffolds and launch rapid, targeted micro-battles within days to seize fast-moving opportunities and maintain competitive advantage.
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