"He doesn't work for an ad agency (he's a motion graphic designer), nor did he have any kind of experience producing ads. What he did have was access to a collection of AI models that could produce text, voiceovers, images and video - all of the key ingredients he'd need in order to cook up a parody of a TV commercial. There wasn't any kind of pay involved with the project; he just wanted to experiment and possibly make his friends laugh."
"A family of vaguely human figures which look like melting wax dolls, with empty eye sockets and toothless grins, sit around a table piled with plates of stuff dimly resembling food; a delivery driver who moves like Vincent D'Onofrio's character in the original Men in Black - the guy possessed by a giant cockroach alien - appears to be breaking into someone's home. "Knock knock, who's there? Pizza magic," the AI narrator says in a deep male voice."
A motion graphic designer used accessible AI models for text, voiceover, image and video generation to produce a 30-second parody commercial in under three hours. The generated ad for a fictitious 'Pepperoni Hug Spot' combined humorous and horrific imagery, featuring wax-like family figures, a creepy delivery driver, and an eerie AI narrator. The spot ended with a striking slogan: "Pepperoni Hug Spot: It's like family, but with more cheese." The rapid creation and striking aesthetic demonstrate how consumer-grade AI can enable amateurs to produce polished ads and foreshadow real impacts on marketing workflows and content creation.
Read at The Drum
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