Parker's Kitchen has appointed Darrin Samaha as its new vice president of marketing to lead an ambitious expansion plan, increasing store numbers from 76 to 150 by 2027. With a background as the vice president of marketing at Yesway and extensive experience as a creative leader, Samaha is expected to leverage his marketing expertise to boost brand awareness and customer loyalty. Parker's Kitchen plans to enter new markets, including South Carolina and Florida, which will require a robust marketing strategy to attract new customers.
Darrin Samaha is a highly talented marketing leader with a proven track record of success and a deep understanding of convenience store marketing, stated the CEO of Parker's.
Parker's Kitchen plans to roughly double its footprint from 76 stores to approximately 150 locations by 2027, entering new markets such as South Carolina and Florida.
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