"OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today (17th September, 2025) announced the launch of a proprietary capability enabling buyers to receive automated discounts from curation and tech partners directly within OpenXSelect™."
"Now, buyers can get automated discounts from 80+ directly integrated curation and tech partners - including Audigent, a part of Experian, Captify, and Rippl - incremental to any existing SPO agreements they have with OpenX."
"Once a buyer negotiates a discount agreement with any partner, they can activate at reduced rates across key programmatic channels, including CTV, without any added setup or operational lift."
OpenX launched a proprietary capability on 17th September, 2025 that enables buyers to receive automated discounts from curation and technology partners directly within OpenXSelect. Buyers can access discounts from more than 80 directly integrated partners, including Audigent (part of Experian), Captify, and Rippl, incremental to existing SPO agreements. Discounts cover a full technology partner portfolio, spanning third-party data providers, format companies, and measurement providers. Buyers who negotiate discount agreements can activate reduced rates across programmatic channels including CTV without additional setup or operational lift. OpenX handles technical enablement to allow fast activation and measurable ROI while preserving publisher monetisation.
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