Online retail kicks off holiday season with record sales | MarTech
Briefly

Online retail sales set records on Black Friday and Cyber Monday.That's the conclusion of reports from Adobe Analytics and Salesforce, which differed on the exact amounts.U.S. Cyber Monday total online sales


     
Adobe: $11.3 billion - 5.8% increase from 2021
     
Salesforce: $12.2 billion - 8% increase from 2021


U.S. Black Friday total online sales


     Adobe: $9.1 billion - 2.3% increase from 2021
     Salesforce $15 billion - 12% increase from 2021


Total online U.S. sales from Thanksgiving to Cyber Monday were $67.5 billion, a 9% increase from last year, according to Salesforce.
Read at MarTech
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