"Jason Koebler explored the phenomenon of advertisers using AI-generated images and text to customize ads based on the interests of the person encountering them. Koebler points to a Ticketmaster ad campaign on Facebook that shows the same fans watching a college football game, but with different text and color schemes based on the college or university highlighted. Those color schemes include the clothing worn by the people featured within the ad."
"Instead, it's the client. "[I]t is notable that a company as big as Ticketmaster is using generative AI for its Facebook ads," Koebler writes. Ticketmaster isn't the only large corporation using AI in its advertisements; The Verge's Jess Weatherbed recently reported on a holiday-themed Coca-Cola ad. Weatherbed was critical of the result, writing that the onscreen characters "move unnaturally, like flat images that have been sloppily animated rather than rigged 3D models in CG.""
"Unfortunately, 404 Media's analysis of AI-generated online ads makes a convincing argument that we're all about to see a lot more of this kind of thing. Why? Koebler points out that using AI means not having to pay photographers or models, and instead allows for an absurd degree of customization. There are plenty of things that AI might be able to do to benefit humanity; creating advertising mascots that can't quite make it out"
AI-generated images and text are being used to create highly personalized online advertisements. A Ticketmaster Facebook campaign shows identical fans but alters text, color schemes, and clothing to match specific colleges. Large companies are deploying generative AI in ads while some AI-created characters display unnatural motion resembling sloppily animated flat images. Using AI for ads reduces the need to hire photographers and models and enables extensive customization at lower cost. The economics and flexibility of generative tools suggest a significant increase in AI-produced advertising creative. Some potential AI benefits exist, but ad-focused uses raise ethical and aesthetic concerns.
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