Strolling the Croisette in Cannes during the Lions festival is a bit like walking a real-life version of the online advertising supply chain. It's an omnium gatherum of agency holding companies, ad platforms, ad tech vendors, brands, retailers and traditional publishers, including The New York Times, busily buying, selling and striking deals in the sunshine.
There's the challenge of balancing ad monetization with subscriptions, overcoming brand safety concerns about hard news, the impact of made-for-advertising websites on legit publisher revenue and the intersection of copyright law and AI.
What we care about when it comes to our ad model is that we're creating a premium environment for our readers. It's the first thing we think about.
But programmatic is also a really important part of our business. It's the way a number of our brands choose to interact, which is why we continue.
#cannes-lions-festival #online-advertising-supply-chain #programmatic-ads #digital-publisher-challenges #premium-ad-environment
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