NumberEight Partners With FourM to Solve Identity With Cohort-Based Marketing in the Japanese Market
Briefly

NumberEight and FourM - Japan's leading app consultancy and integration house, and a subsidiary of end-to-end commerce enablement company AnyMind Group - have signed a deal to empower Japanese publishers by providing them access to unique new first-party data.By activating features such as in-moment activity detection and cohort-based targeting, publishers will now be able to increase the value of their inventory significantly.
Read at Exchangewire
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