The recent acquisition of AdTechGod and Jeremy Bloom by Marketecture highlights a macro trend in B2B publishing: the consolidation of ad tech resources amid a shortage of new journalism-based sources.
Spotify's launch of the Spotify Ad Exchange (SAX) marks a strategic pivot as it initially focuses on video inventory, aiming to tap into the high demand for video ads.
The beta testing of music video features on Spotify illustrates the company's ambition to broaden its ad supply, mirroring successful ad strategies seen on platforms like YouTube.
The trend of gimmicky product releases by CPGs, such as Tropicana orange juice toothpaste, signifies a troubling marketing approach aimed at capturing attention and first-party data.
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