Nielsen, founded long before television existed, is adapting to the evolving media landscape, including increased competition and the rise of streaming services.
Deirdre Thomas emphasized that Nielsen's efforts to enhance streaming measurement capabilities were inevitable, even without pressure from competitors, reflecting the company's commitment to innovation.
Despite facing challenges, such as losing accreditation due to audience undercounting, Nielsen regained national TV ratings accreditation in April 2023, highlighting its resilience.
The recent approval of integrating first-party streaming data into their existing measurement panel underscores Nielsen's forward-thinking approach to adapt to the changing media landscape.
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