News Corp. Would Lose $9M by Ditching Google Ads, Primed for M&A
Briefly

In 2017, News Corp. considered moving away from Google's ad tools, but projections revealed a potential loss of at least $9 million in revenue for The Wall Street Journal.
Fox CEO Lachlan Murdoch shared insights on the company's strategy during a Goldman Sachs conference, highlighting their openness to forming strategic deals in sports, news, and entertainment.
Read at Adweek
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