Perplexity AI has launched a bold advertising campaign featuring Lee Jung-jae, the star of the popular series Squid Game. The campaign includes a parody of Google, humorously renamed Poogle, emphasizing the shortcomings of traditional search engines in providing quick and reliable answers. In a series of comedic scenarios, Jung-jae experiences the frustrations of using Poogle, only to find clear, actionable responses from Perplexity. The campaign coincides with the anticipated release of Squid Game's final season and aims to position Perplexity as a superior AI assistant.
AI conversational search engine Perplexity is getting as ruthless in its marketing as the judges in Squid Game's eponymous game show. The company has introduced a major celebrity-driven ad campaign featuring star Lee Jung-jae and some jabs at Google.
Realizing that sifting through articles for answers isn't going to cut it, he panics and asks Perplexity instead. Using its voice model, the AI chatbot provides him with clear, step-by-step guidance.
The ad concludes with Jung-jae being asked to name the first Korean to win an Emmy award, which he doesn't need any help with as he is that actor.
The timing of the ad campaign is no accident, as Netflix's third and final season of Squid Game is expected to drop in June.
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