"We've come a long way in building our advertising business in less than three years. In that time, we've gone from zero members on our ads plan to achieving sufficient scale in all 12 of our ads markets (and we'll continue to grow from here), building out our ad sales and operations teams, and enhancing our capabilities for advertisers including launching our own first party ad tech stack (Netflix Ads Suite)."
"We have a solid foundation and are increasingly confident in the outlook for our ads business. We are now on track to more than double our ads revenue in 2025 (still off a relatively small base) and we successfully concluded our US upfront with commitments more than doubling this year. With the Netflix Ads Suite fully deployed across all our ads markets for a full quarter, we now have greater opportunities for innovation like enhanced targeting and for integrating additional demand sources."
Netflix built an advertising business in less than three years, growing from zero ads-plan members to sufficient scale across all 12 ads markets. The company expanded ad sales and operations teams and launched a first-party ad tech stack, Netflix Ads Suite. Netflix expects to more than double ads revenue in 2025, noting US upfront commitments more than doubled this year. With Netflix Ads Suite fully deployed for a full quarter, the company plans innovations such as enhanced targeting and integration of additional demand sources. Netflix will integrate Amazon's DSP globally and AJA's DSP in Japan into programmatic offerings starting Q4'25 to improve relevance and advertiser results.
Read at TipRanks Financial
Unable to calculate read time
Collection
[
|
...
]