Netflix is set to evolve its ad-supported subscription tier in 2026, introducing new ad formats that include ads during content pauses and interactive midrolls. The use of generative AI will personalize advertisements, linking them to the content being viewed. With over 94 million users adopting this model, Netflix aims to enhance viewer interaction with ads through clickable overlays and Calls to Action, making the platform increasingly attractive to advertisers and marking a significant shift in its service strategy.
Netflix is enhancing its ad-supported subscription by integrating interactive ads and even showing ads during paused content, focusing on user engagement and ad interactivity.
As Netflix's ad-supported model grows, the company responds to demand by tailoring ads to viewers through generative AI, elevating attractiveness for advertisers.
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