Netflix is stepping up its advertising game by introducing a modular ad format powered by generative AI, set to launch in 2026 for ad-supported users. This new framework aims to integrate ads more creatively into the viewing experience, including interactive features such as midrolls and pause overlays. Netflix believes this approach will engage their audience more effectively, given its claim of having the most attentive viewers. This shift comes as a response to the growing trend of ad-supported streaming services, challenging the previously ad-free streaming experience.
Netflix is set to implement generative AI to create interactive ads, merging them with show content, starting in 2026 for ad-supported users.
With a new in-house advertising platform, Netflix is aiming to change the ad experience into something more engaging, rather than a simple annoyance.
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