"“If the last couple of years were about proving we're a durable player, this year is about establishing ourselves as a more formidable one,” said Amy Reinhard, Netflix's president of advertising, during the presentation. “We've proven we're effective. We're expanding ads to more places, and we're ready to compete with anyone.”"
"Netflix, which recently shifted to counting monthly active viewers, claimed it has 250 million monthly active viewers around the world. As that number grows, over 60% of sign-ups are choosing the company's ad-supported plan, and nearly half of its members, 44%, who see an ad on Netflix never saw it on broadcast TV or other streamers, providing advertisers with unique audiences."
"That audience is expected to grow in 2027 as Netflix expands its ads plans from its initial 12-country slate to 15 new countries: Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland and Thailand. The platform will also open new ad inventory across podcasts and vertical videos globally in 2027, along with expanding brand partnerships with its official fan site, Tudum."
Netflix presented advertising capabilities combining technology, entertainment, and scale. Executives shared statistics including 250 million monthly active viewers worldwide and reported that over 60% of sign-ups choose the ad-supported plan. Nearly half of members who see ads on Netflix, 44%, had not seen ads on broadcast TV or other streamers. Netflix plans to expand advertising from an initial 12-country slate to 15 additional countries in 2027, and to open new ad inventory across podcasts and vertical videos globally. The company also plans to expand brand partnerships with Tudum and to use AI and machine learning tools for advertising.
#netflix-advertising #programmatic-and-ai #ad-supported-streaming #global-expansion #audience-measurement
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