The ExchangeWire Digest reports on significant developments: Netflix is enhancing its programmatic advertising capabilities in the EMEA region while preparing to extend these offerings to APAC. This initiative aligns with the company's in-house advertising stack launch expected in the U.S. by April. Meanwhile, President Trump has instructed trade representatives to consider tariffs against countries that impose digital service taxes targeting U.S. tech giants. Additionally, discussions within Meta have emerged over the potential use of copyrighted materials for training AI, prompting concerns regarding copyright issues.
Netflix has expanded its programmatic offering in EMEA, responding to advertiser demand for capability and planning to launch in APAC soon.
President Trump has ordered the US trade rep to consider tariffs against nations imposing digital service taxes on American companies, claiming these practices are anti-competitive.
Internally at Meta, there have been discussions around leveraging copyrighted materials for training AI models, raising concerns about copyright infringement.
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