"Everyone is talking about the impending metaverse, and we are starting to see it emerge from several different angles. However, if you want to see it in action right now, you just need to look to today's most popular gaming platforms, which are hosting virtual concerts and film screenings. This funding will further expand our in-game advertising solution, helping even more advertisers understand where their brand fits in, and how they navigate these immersive, digitally-connected spaces."
"Anzu received funding from two of the world's leading brands. The first, NBCUniversal, is one of the world's leading media and entertainment companies. The second, HTC, is a consumer electronics company known for producing some of the world's most popular VR products and software and has recently revealed the 'Viverse', its place in the metaverse."
Anzu, an in-game advertising platform, completed a $20 million funding round with strategic investments from NBCUniversal and HTC, increasing its total capital to $37 million since 2017. The platform provides non-intrusive, interactive, contextual, and programmatic advertising solutions across mobile, PC, and console gaming environments. NBCUniversal partnership enables brands to run targeted ads while maintaining privacy and brand safety. The funding supports expansion of Anzu's advertising capabilities as gaming platforms increasingly host virtual events like concerts and film screenings. HTC's involvement reflects growing convergence between gaming, VR technology, and metaverse development, positioning Anzu to help advertisers navigate immersive digital spaces.
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