"The platform uses AI to analyze internal company data, continuously enhancing itself and avoiding what the company refers to as 'decaying ads.' The longer static advertisements remain in the view of an audience, the less likely they are to grab attention."
"The company said it uses a Customer Insights AI Agent to extract actual customer language and other data to personalize ads. By using transcripts, customer relations management logs, ad platform performance, audience metrics and other concrete data, the AI system develops new creative messaging aligned with why buyers choose the company over competitors."
"Multiply attempts hundreds of structured experiments to refine audiences, copy and creative design, so campaigns can improve every week. Together, these systems allow Multiply to iterate faster than any traditional agency model."
"Brand safety is paramount. Every campaign requires human sign-off by management and maintains compliance with design, theme and intent."
Multiply Technology Inc. launched an AI-driven media agency platform funded with $9.5 million to address the problem of static advertisements losing effectiveness over time. The platform uses a Customer Insights AI Agent to extract customer language and data from transcripts, CRM logs, ad performance metrics, and audience insights to personalize advertising messaging. The system runs hundreds of structured experiments weekly to refine audiences, copy, and creative design. While AI agents automate optimization, human oversight remains mandatory for brand safety and compliance. The platform launched on Google and LinkedIn ads with infrastructure designed for compatibility with emerging AI-driven ad platforms like ChatGPT's advertising services.
Read at SiliconANGLE
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