Fabrice Canel from the Microsoft Bing team emphasized that SEOs should shift their focus from traditional metrics like traffic and rankings to conversions and click value. He highlighted that many obtained clicks might be ineffective and questioned their quality and conversion potential. As AI continues to evolve, the accuracy of interpreting user queries will improve, leading to better conversion rates from AI-driven search interfaces. This shift points to a growing trend where the value of clicks from AI technology is set to increase significantly, enhancing the overall SEO strategy.
SEOs should focus on conversion.
What's the quality & conversion value of these clicks/searches? How many of these clicks/searches are useless?
As AI technology advance, the value of clicks from AI-powered search or chat solutions is increasing and anticipated to rise further.
AI will get better at understanding what the query is, what the user wants and if that user clicks over, that will likely lead to a higher conversion.
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