"I'm so excited about this Microsoft Advertising update: PMax Website Publisher URL report now includes conversion and spend metrics! We heard you that visibility into conversion tracking and spend at the publisher level is important."
"Build Audience ads campaigns focused on winning placements! If you're seeing a placement really take off - consider using Audience ads to remarket or build fresh Impression-based remarketing audiences from winners!"
"Exclude placements that aren't quite right! If a placement seems wrong for your brand, you can exclude it at the account level via URL exclusion lists."
"Report on PMax wins with confidence! It can be challenging to say yes to bias free investments. Now you can point to more data to back up the metrics PMax reports."
Microsoft Advertising has enhanced the PMax Website Publisher URL report by adding conversion and spend metrics. This update provides advertisers with deeper insights into ad performance. Users can leverage this information to build Audience ads campaigns targeting successful placements, exclude ineffective placements through URL exclusion lists, and confidently report on PMax wins with more data to support their metrics, particularly for New Customer Acquisition efforts.
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