Meta Tests Paying Creators For Reels Views; But Paying News Publishers Is A Bridge Too Far | AdExchanger
Briefly

Meta reel-y wants to monetize Reels.(Sorry, had to.)Now that the company has abandoned its metaverse plans, it's getting back to its bread and butter: advertising.A performance-based model is meant to be fairer since creators' ad revenue often suffers due to factors outside their control, such as the need to cap the number of ads shown to individual users.
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