Meta has announced that its Threads microblogging platform will allow all eligible advertisers worldwide to run advertisements, expanding beyond its initial testing phase with select U.S. and Japanese firms. Threads launched in July 2023 and marks Meta's first significant attempt to monetize the service. CEO Mark Zuckerberg expressed confidence in Threads' potential to grow substantially over the coming years. However, Meta's CFO noted that the introduction of ads will be gradual and is not expected to significantly impact revenues in 2025.
Meta's testing of Threads ads marks the company's initial foray into generating revenue for its Twitter-like service, which debuted in July 2023.
I expect Threads to continue on its trajectory to become the leading discussion platform and eventually reach 1 billion people over the next several years, said Meta CEO Mark Zuckerberg.
These ads will be delivered in select markets at launch and will roll out to additional markets as we continue to test and learn, Meta said in the post.
In January, Meta chief financial officer Susan Li stated that the introduction of ads on Threads will be gradual.
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