Meta has updated its advertising regulations for marketers in Singapore to align with the Online Criminal Harms Act (OCHA). Advertisers must provide verification regarding who benefits from and who pays for their ads. Businesses with an already verified portfolio may be exempt from some steps but still need to supply further information. These details will be accessible on the ads' infosheet and the Ad Library to enhance transparency. Meta urges advertisers to begin this verification process as soon as they are notified of their eligibility through Ads Manager.
Meta has announced new advertising rules for marketers in Singapore to comply with the nation's Online Criminal Harms Act, requiring verification of ad beneficiaries and payers.
Advertisers must confirm who benefits from and pays for their ads, with existing verified businesses possibly skipping this step, but still needing to provide additional information.
The beneficiary and payer details will be published in the ad's infosheet and the Ad Library, enhancing transparency in advertising practices in Singapore.
Meta encourages timely completion of the beneficiary and payer verification to ensure compliance, suggesting that advertisers prepare ahead as they become eligible in Ads Manager.
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