Meta is broadening the reach of its ads on Threads, previously available only in the US and Japan, to over 30 countries worldwide. The platform, which has been ad-free since its launch, will now introduce ads between user-generated content. This move aims to tap into Threads' user base of 300 million, and while Meta has not disclosed specific countries or ad frequencies, they are ensuring all eligible advertisers can participate. The phased rollout might result in more frequent ad placements over time, which could influence Threads' growth trajectory.
More people worldwide will be seeing ads on Threads in the future, as Meta expands its ad presence beyond initial test markets in the US and Japan.
Meta's rollout of ads on Threads targets over 30 countries, presenting opportunities for global brands to reach a broader audience among its 300 million users.
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