Meghan Markle is facing trademark challenges with her lifestyle brand, As Ever, as the United States Patent and Trademark Office has returned her application. This follows her abandonment of the name American Riviera Orchard after encountering trademark issues with gift basket company Harry & David. With her new brand name, Markle announced a partnership with Netflix for luxury products but must clarify details of her offerings. Industry insights reveal that her lack of thorough due diligence is contributing to these complications in her entrepreneurial ambitions.
Meghan Markle's recent trademark application for her lifestyle brand, As Ever, has been returned by the USPTO, highlighting ongoing challenges in her entrepreneurial journey.
The Duchess of Sussex's initial choice, American Riviera Orchard, faced trademark issues from the well-known Harry & David company, prompting her to select a new name at the last moment.
As she works with Netflix to launch luxury home products, Meghan must clarify the specifics of her items, such as serving spoons for jams, in her trademark application.
Richard Eden notes that the application requires additional clarifications, such as listing goods by their international class number, indicating possible missteps in her trademarking process.
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