The Digiday Media Buying Summit held Town Halls for agency professionals, encouraging open dialogue under Chatham House rules. Attendees discussed key industry challenges, such as programmatic media's opportunities alongside logistical difficulties. They highlighted the importance of fostering trust through data sharing and collaboration with Digital Service Providers (DSPs). Key topics included balancing commissions and fees, as well as understanding costs associated with programmatic buys. This collaborative environment allowed attendees to share experiences and strategies to navigate the evolving media landscape effectively.
You have to look at it holistically. It's not just about the immediate CPM or what’s in front of us; consider the overall strategy and outcomes.
Everything in media today is test and learn. One of the keys of our success is that our clients trust us to give us their sales data.
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