During a pivotal antitrust trial, Mark Zuckerberg labeled TikTok a 'highly urgent' competitive threat to Meta, as he aimed to contest the FTC's proposal to break up Meta. He claimed that TikTok, along with YouTube and other platforms, significantly affected Meta's growth since 2018. Zuckerberg argued against the notion that he stifled competition through acquisitions like Instagram, claiming instead that these moves contributed to growth. He suggested that the future of social sharing will evolve beyond current models, indicating a shift in user engagement.
We observed that our growth slowed down dramatically [as TikTok rose in popularity in 2018]. It was highly urgent. This has been a top priority for the company for several years.
People will be sharing in new ways in five years than what is happening today.
Zuckerberg disputed the government's allegation that he bought Instagram to stifle a competitor, arguing that the transaction helped rather than hurt the app's growth.
Meta apps like Facebook and Instagram now serve primarily as discovery engines and are less reliant on the friends-and-family model.
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