M&A strategy shifts highlight the ad tech model of the future
Briefly

In the ad tech and martech spaces, the shifts and themes that are driving consolidation right now are incredibly telling about where modern ad tech companies are headed.After all, M&A activity is all about shaping tomorrow's businesses today.The ad tech and martech spaces have been riding a rollercoaster - and the rises and dips are going to continue throughout 2023.
Read at VentureBeat
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