"We've proven time and again that attention is one of the most reliable indicators for business success. This partnership with Cint allows us to take a step further and link attention time to brand lift scores to pinpoint the moments that matter most."
"Advertisers are under more pressure than ever to prove how media investment drives business outcomes, especially in the upper funnel."
"High-attention media for luxury brand campaigns on average achieved a 9-percentage-point increase in spontaneous brand awareness, an uplift of over 10 percentage points in prompted awareness and a substantial 22-percentage-point rise in brand favourability."
Lumen Research and Cint have formed a partnership to deliver actionable insights into how attention metrics affect upper-funnel brand outcomes. Utilizing real-world eye-tracking data from over 50 countries, Lumen Research has focused on helping advertisers enhance their advertising impact. The partnership allows for the measurement of attention alongside brand lift results, quantifying the value of audience engagement with ads. Insights from this collaboration can improve ad performance and identify the optimal attention needed for desired business results.
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