LTK has announced major changes to its app, incorporating Instagram-like features to boost user engagement. Key additions include a video-focused "Watch" tab, a chronological "Home" feed for creator posts, and a new "Chat" feature for direct interaction. Users will now have the ability to create profiles to save favorites and share with friends. Founder Amber Venz Box emphasizes the shift towards diverse content, encouraging creators to showcase their daily lives to enhance connection and drive purchases, ultimately positioning LTK as the leading creator app amidst increasing competition.
"The biggest shift is that LTK is now encouraging creators to post more than just shopping-centric posts to the app, to share glimpses of their lives."
"I see LTK as creating an entirely new space. We are the creator app. If you want to go find or follow a creator, then we own that lane."
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