Google is introducing new loyalty features in Merchant Center alongside a loyalty goal in Google Ads. The loyalty goal helps retailers optimize budgets, tailor bids toward highest-value shoppers, and drive greater lifetime value. Merchant Center loyalty offerings enable retailers to retain lasting relationships and showcase loyalty programs across Google surfaces. Additional details and guidance will be provided on September 10 at Think Retail. Loyalty pricing and discounts have already appeared in search results and shopping ads, signaling broader integration across Google’s commerce channels. Examples and technical documentation are available to guide implementation and measurement.
We're also launching a loyalty goal in Google Ads, which helps retailers optimize budgets for their highest value shoppers, tailor their bids and drive higher lifetime value.
we're introducing new loyalty offerings to help retailers retain lasting relationships and showcase their programs on Google.
Google added that they will share more details about this on September 10th at Think Retail.
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