Lower has acquired Movoto to strengthen its retail network, which comprises 478 loan officers across 76 branches. This acquisition will integrate Movoto's extensive digital presence, currently attracting over 150 million visits. John Berkowitz will transition to Lower as president of real estate, collaborating closely with Adam Wiener, Lower's current president, focusing on technology-driven real estate solutions. The merger aims to create a comprehensive platform for buyers, refinancers, and sellers, enhancing the customer journey while reducing acquisition costs. Movoto will be incorporated into the Lower brand to boost localized service and competitiveness in the real estate market.
The future of our industry lies in blending the best technology with the irreplaceable expertise of local agents and loan officers. said Dan Snyder, CEO and co-founder of Lower.
By focusing on how technology empowers local connections we can deliver better service to the consumer and build a business that generates far more profit per visitor. said Berkowitz.
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