Professor Mara Einstein, at South by Southwest 2025, discussed her book 'Hoodwinked,' explaining how marketers mimic cult tactics to capture consumers' attention. Leveraging her background in advertising and academia, she highlighted the parallels between the manipulative strategies of cults and modern marketing techniques. Inspired by documentaries during the pandemic, Einstein aims to promote responsible marketing while empowering consumers to navigate digital environments. Her insights reveal the urgency for ethical practices within the marketing industry to mitigate exploitation in a tech-driven society.
Einstein believes that modern marketers use manipulative tactics similar to those of cults, making society more vulnerable to these strategies.
She emphasizes the responsibility of marketers to adopt ethical practices that protect consumers in a rapidly evolving digital landscape.
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