Publishers face significant challenges integrating various data tools due to limited engineering resources and the legal complexities of managing multiple vendor contracts.
lockr's new feature, lockrKeys, alleviates the burden of complex vendor integrations and contract management, allowing publishers to turn data partners on and off without direct integrations.
The engineering and legal processes surrounding data partnerships slow down publishers' operations, making it difficult to leverage first-party data effectively.
Lockr's AIM tool, designed for managing multiple identity solutions, addresses the need for seamless vendor relationships while reducing the strain on publishers' technical resources.
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