LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions | AdExchanger
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from AdExchanger2 months ago
LiveRamp's unexpected Q3 revenue increase, rising from $160 million last year to $185 million this year, showcases its resilience in a challenging market.
AdExchangerhttps://www.adexchanger.com/online-advertising/liveramp-outperforms-on-earnings-and-lays-out-its-data-network-ambitions/
CEO Scott Howe emphasized that LiveRamp's growth comes from shifting dynamics in digital advertising, particularly benefitting from the decline of a competitor's ad business.
AdExchangerhttps://www.adexchanger.com/online-advertising/liveramp-outperforms-on-earnings-and-lays-out-its-data-network-ambitions/
The commitment to reach the 'Rule of 40' threshold reflects LiveRamp’s focus on balancing growth and profitability, expected to reach a 'Rule of 30' benchmark next year.
AdExchangerhttps://www.adexchanger.com/online-advertising/liveramp-outperforms-on-earnings-and-lays-out-its-data-network-ambitions/
CFO Lauren Dillard highlighted strategic cost-cutting, particularly through offshoring, as essential to improving LiveRamp's operating profit margins while major new expenses may offset immediate gains.
AdExchangerhttps://www.adexchanger.com/online-advertising/liveramp-outperforms-on-earnings-and-lays-out-its-data-network-ambitions/
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#liveramp #q3-revenue-growth #digital-advertising #rule-of-40 #cost-cutting-strategies
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