LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech | AdExchanger
Briefly

from AdExchanger5 months ago
"From a competitive standpoint, LiveRamp was who we worried about the most," Habu Co-Founder and CEO Matt Kilmartin told AdExchanger.
AdExchangerhttps://www.adexchanger.com/platforms/liveramp-acquires-habu-as-walled-gardens-put-the-squeeze-on-indie-data-collaboration-tech/
Still, the data clean room category is small, made up of a handful of vendors trying to contend with the likes of Google, Amazon, Microsoft, and Snowflake.
AdExchangerhttps://www.adexchanger.com/platforms/liveramp-acquires-habu-as-walled-gardens-put-the-squeeze-on-indie-data-collaboration-tech/
Read at AdExchanger
#data-clean-room #acquisition #synergies #liveramp #habu
[
add
]
[
|
|
]