Alex Schultz, Meta's CMO, is releasing his debut book 'Click Here: The Art and Science of Digital Marketing and Advertising' on October 7. The book provides insight into key digital marketing strategies such as customer identification, channel selection, creative testing, and AI implementation. Recognized as an influential figure in marketing, Schultz emphasizes his passion for helping businesses grow through digital methods. Little, Brown and Wildfire support the initiative, highlighting it as essential for modern marketers, with comparisons to classic marketing literature.
According to the announcement, the book will offer guidance on digital marketing fundamentals, including customer identification, channel selection, creative testing, generative AI implementation, and measurement tools development.
Schultz was named one of the world's most influential CMOs by Forbes in 2024 and is credited with helping grow Meta's user base to nearly 3.3 billion daily users globally.
Click Here is my attempt to provide a tool to help any business leverage the best of digital marketing to grow faster.
It’s both art and science, and no one demonstrates this in real time better than Alex Schultz.
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