LinkedIn is introducing a new video trends feature to encourage members to contribute video responses to trending topics, similar to TikTok. This feature integrates header tags to highlight these trends and allows users to tap into conversations. Following the success of AI-generated Collaborative Articles, LinkedIn aims to promote interaction in a professional context. With video watch time increasing by 36% year-over-year, particularly among younger audiences, this initiative is expected to enhance user engagement on the platform while ensuring a professionally focused environment.
LinkedIn's new video trends feature encourages members to create video responses to trending topics, mimicking TikTok's participatory trend process.
The platform's focus on professional content is crucial, as it seeks to foster user engagement without straying into less professional territory.
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