Cait Camelia, a 24-year-old graphic designer, utilized her Hinge dating app profile to attract attention for job opportunities instead of romantic interests. Amid a challenging job market with slow growth and higher application volumes, she aimed to gain visibility for her skills by engaging social media users. Although her posts were intended to garner reactions rather than secure a serious job, many misinterpreted her motives. Aware of potential negative attention, she leaned into the controversy to amplify visibility and self-promotion during her job search.
A lot of people thought that I expected to land a serious job from Hinge, but my intention was always to post it on social media.
Camelia knew it would garner a substantial amount of negative attention from men, which would, in turn, push it further on the algorithm.
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