Life360 is entering the advertising data sales business, with plans to break out advertising revenue by August. CEO Hulls emphasizes caution, highlighting the anticipation for revenue in the future.
The company is eyeing a US stock exchange listing due to the U.S.'s more lenient laws and higher demand for data. Hulls emphasizes the real-time data advantage for targeted advertising.
Advertisers are focusing on new programmatic integrations like shoppable ad units. YouTube remains essential for many buyers, though some find its offerings complex to explain to clients.
#life360 #advertising-data-sales #us-market-expansion #programmatic-advertising #youtube-advertising
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