LG is entering a multi-year licensing agreement with Zenapse to integrate AI technology that interprets viewer emotions and beliefs for targeted advertising. This partnership will use Zenapse's ZenVision platform, which analyzes viewer behavior and content emotionality, allowing LG to segment users into highly specific market categories. Ads will be displayed across LG smart TVs, including homescreens and ad-supported channels, aimed at increasing the emotional impact of advertising. This move reflects a broader trend in personalized marketing within the smart TV landscape.
LG's new partnership with Zenapse aims to interpret viewers' emotions and beliefs, allowing for targeted advertising that resonates on a personal level.
The collaboration will enable LG to segment users into hyper-specific categories, enhancing ad relevance by factoring in psychological and lifestyle attributes.
Collection
[
|
...
]