#user-segmentation

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UX design
fromMedium
5 days ago

How user segmentation, rather than personas, helps you get design buy-in

Design personas must include user population scale and monetization potential to convert personas into actionable market segmentations that justify investment.
#chatgpt
Marketing tech
fromArs Technica
10 months ago

LG TVs' integrated ads get more personal with tech that analyzes viewer emotions

LG integrates AI technology to personalize ad experiences based on viewers' feelings and beliefs.
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