LG has partnered with Zenapse to harness emotional intelligence through their ZenVision platform, analyzing viewer states to create targeted ads on 200 million LG Smart TVs. This innovative approach utilizes psychographic data, which goes beyond basic demographics to assess viewers' emotional and psychological profiles. By categorizing users into groups like "goal-driven achievers" or "social connectors," LG can optimize ad placements. This partnership raises significant implications for privacy, as this collected data can also be sold to third parties, prompting concerns about the depth of personal insights being utilized in advertising.
Zenapse's AI categorizes viewers using emotional intelligence, allowing LG to deliver personalized ads based on users' psychological mindsets, collecting detailed psychographic data.
This partnership with Zenapse enables LG to sell viewer insights based on psychographic profiles, transforming traditional advertising and intensifying concerns about privacy.
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