Let The Great Unbundling Begin; Why Amazon Won At The Upfronts | AdExchanger
Briefly

Creating new bundles that are still overly bloated or that cannot be offered beyond a minority of subscribers is pointless; either rip the Band-Aid or don't bother.
If broadcasters abandon the old mass-bundle approach, it would create interesting opportunities for specific networks, programs and streaming services to partner on more targeted packages.
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