Less Personalized Ads On Meta In The EU; The Secret Service Loves Ad Tech | AdExchanger
Briefly

Meta's new ad model responds to evolving European regulations, offering less personalized ads as a concession, yet warns users of potentially less interesting advertisements.
With the introduction of 'ad breaks,' Meta aims to maintain campaign return on investment amidst potential declines in ad relevance, while providing a no-cost alternative.
Critics argue that the Secret Service's use of location-tracking software raises legal questions, as information was shared without proper oversight or user verification.
Senator Ron Wyden expresses concern over the unclear consent surrounding location data sales and the lack of verification by agencies that utilize this information.
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