Above the Law has partnered with the Legal Marketing Association to survey law firm leaders about the changing dynamics in legal marketing and business development. This survey seeks to uncover how new technologies are reshaping strategic priorities within firms and to gauge sentiments about legal directories. The findings will offer valuable benchmarks for the industry and will be shared at LMA's 2025 Annual Conference, allowing participants to reflect on their practices in relation to competitors.
As law firms navigate through a landscape of rapid change, understanding the shifting strategic priorities is crucial for staying competitive and relevant in the market.
We aim to gather insights from the leaders in law firm marketing to explore the intersection of technology and business development in today's evolving legal landscape.
The collaboration between Above the Law and the Legal Marketing Association seeks to clarify how marketing departments are pivotal in influencing strategic decisions within firms.
Participating in this survey will not only contribute to a broader understanding of the industry, but it will also allow law firms to benchmark their practices against peers.
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